Know Eat All

‘Know Eat All’ is a project that aims to create a new narrative around what is viewed as food and what is viewed as waste. By curating a series of recipes that demonstrate ways to prepare the underappreciated parts of fruits and vegetables – such as peels, seeds and greens – the project draws attention to the ingredients that typically end up in the trash, and urges the audience to reduce food waste through direct consumption.

The project will first launch as an Instagram page (@knoweatall), and it is intended to be further developed into a campaign that has a corresponding mobile app. With the help of image recognition, consumers can scan the fruits and vegetables they have purchased, and will be provided with information and recipes regarding how to make the most out of the items, inspiring them to eat it all.